How To Avoid Using Brand Names

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How To Avoid Using Brand Names

Postby Ernie Bryden » Fri Sep 14, 2012 10:17 pm

As FM Distributors we never refer to brand names in relation to our uniquely branded Federico Mahora fragrances, but use numbers instead. However as our customers might make such comparrisons, so probably we can never completely avoid the subject. So with that in mind I thought it would be interesting to hear your responses and tips.

Do your customers insist on asking for brand names?
Do your customers tell others they are wearing FM or pretend it's something else?
Perhaps your customers who own several classics put little labels on them?

Which methods work best for you? Do you refer to classics and Luxury? Do you group them into fragrance families? Do you use coloured labels on your samples? Do you ask or wait for your customer to mention a brand name then try to find FM fragrances in the closest fragrance family? How well do you know your samples, do you smell them regularly? Do you consider yourself a perfume expert? Do you suggest our best sellers? Do you refer your customers to our fragrance catalogue? Do you simply hand over the kit and let the customer try a few, without much input from yourself? Do you perhaps recommend the ones you have used or are currently wearing?

I expect most distributors will say "all of the above", My own experience I find people are seduced by tv ads for branded names fragrances and ask outright have I got that one. I always always explain that we don't sell those, then discuss the quality of our range, and try to find them something based on their tastes. I have one friend for instance that likes fresh sporty fragrances and I suggest ones based on this. I personaly like vanilla and will often look for that in my personal selections. What about everyone else?.......
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Re: How To Avoid Using Brand Names

Postby Gary » Mon Sep 17, 2012 9:04 am

Great question. I would like to know your thoughts and methods for selling. As many of you may know I have no sense of smell after my nose was broken during a mugging. (correct term robbery with violence)
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